Let’s have a look at what it takes to be an expert seller of your art…
1. Be prepared & prioritise
Really dig deep to understand what kind of art customer you are trying to reach, because not every person will have the same tastes, just as not every person will be able to afford the same works.
The other secret to getting prepared is giving yourself enough time to actually develop your selling strategy and carry out all of the admin and marketing tasks that come with it.
So prioritise the opportunities that deserve your attention. Think about where do my customers prefer to shop for art? Art fairs, galleries, in retail shops, cafes, online – one or more of these options might be right.
Expert sellers know one thing to be true: if you aren’t reaching your target audience, you won’t be making sales!
2. Make it easy to buy from you
From the minute customers come in contact with your art, you have to make their buying experience as effortless as possible. Consider what questions they may have before they make a purchase.
3. Have a great website and social media
This is your shop window. Only use high-quality photos of your art. Make sure all your links work properly. Make it a breeze to find your social media handles. Answer emails regularly and enthusiastically.
4. Follow-up your leads
Top selling artists are always in the habit of jotting down a few notes after a promising conversation, so they remember who exactly they were talking to and how they should be following up. Because people who love your art are worth building a relationship with!
It’s one of the golden rules of selling: the more times interested contacts see your art and get to know you as a person, the more inclined they will be to purchase your work. And if you say you are going to follow up, you need to keep that promise.
5. Know your product
We’re talking about the story behind it – your inspiration, the process – the entire narrative of how it came to be. And, it’s one thing to know it, but another thing to be able to convey it to a potential buyer.
A big thanks to the www.artworkarchive.com for their blog resource 🙂